Seed priming is a pre-sowing treatment in which seeds are soaked in an osmotic solution that allows them to imbibe water and go through the first stage of germination. The three types of seed priming used for treating seeds are: 1. Osmo Priming (Osmo Conditioning) 2. Hydro Priming (Drum Priming) 3. Solid Matrix Priming (Solid Matrix Conditioning). 1. Osmo Priming: [...]
In this article we will discuss about seed marketing and distribution. Seed Marketing: Seed marketing does not differ significantly from marketing any other product. It can therefore be dealt with the same principles as general business identifying customers, adjusting the product and presenting the product. Marketing of vegetable seeds is the performance of all business activities involved in the movement [...]
Resources invested in variety development and seed production will be wasted if farmers are not persuaded to use the improved varieties. All promotional activities involve sending messages to the distributors and consumers in order to inform them about a company's products and help them to make their decision to buy a particular variety or brand of seed. It is important [...]