The origin of the Indian pesticide industry can be traced back to World War II. In 1948, the country imported DDT for malaria control. The agricultural use of pesticides began a year later, when BHC was imported to control the locusts. The agricultural use grew steadily between 1965 and 1990 when it reached a share of 60 per cent of [...]
Marketing of seed is the most important as well as a challenging aspect of seed industry, because of the nature of the product. Seed being a living organism, its quality deteriorates faster. Thus, its shelf life is limited and it must be marketed within the season. Another peculiar feature of seeds is that it requires two to three years lead-time [...]
In this article we will discuss about the stages involved in the marketing of agricultural produce. An agricultural 'value chain' defines the set of activities that bring a basic agricultural product from production in the field to final consumption, where value is added to the product at each stage. Here, we break up this chain further and see that value [...]