Tag Archives | Fertilisers

Biofertilizers: Meaning, Advantages and Problems | Agriculture

In this article we will discuss about:- 1. Meaning of Biofertilisers 2. Advantages of Biofertilisers 3. Microbial Mass 4. Problems. Meaning of Biofertilisers: Biofertilisers are low-cost, effective, and renewable sources of plant nutrients used to supplement chemical fertilisers. The role of biofertilisers in agriculture production assumes special significance, particularly in the present context of the escalating cost of agriculture inputs. [...]

By |2018-08-01T08:13:50+05:30August 1, 2018|Biofertilizers|Comments Off on Biofertilizers: Meaning, Advantages and Problems | Agriculture
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How to Advertise Fertilisers in Indian Market? | Agriculture

The advertising in a product like fertiliser should first address the learning component and finally lead to the action of purchase. This is the Learning Hierarchy Model. This approach is most appropriate since fertilisers are critical input for better yields of their crops and there is high-perceived risk. The advertising aims to increase the brand awareness and also highlights the [...]

By |2018-03-07T12:34:41+05:30March 7, 2018|Rural Marketing|Comments Off on How to Advertise Fertilisers in Indian Market? | Agriculture
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How to Purchase and Use Fertilisers in Indian Market? | Agriculture

Fertiliser is one of the most entrenched and widely used agricultural inputs so far as the Indian farmers are concerned. It has also been a product which has been receiving continuous government support for its promotion and market development, as it is directly contributing to food production hikes. It is estimated that it alone contributes about 50-60 per cent to [...]

By |2018-03-07T12:34:40+05:30March 7, 2018|Fertilizers|Comments Off on How to Purchase and Use Fertilisers in Indian Market? | Agriculture
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