In this article we will discuss about seed marketing and distribution. Seed Marketing: Seed marketing does not differ significantly from marketing any other product. It can therefore be dealt with the same principles as general business identifying customers, adjusting the product and presenting the product. Marketing of vegetable seeds is the performance of all business activities involved in the movement [...]
Resources invested in variety development and seed production will be wasted if farmers are not persuaded to use the improved varieties. All promotional activities involve sending messages to the distributors and consumers in order to inform them about a company's products and help them to make their decision to buy a particular variety or brand of seed. It is important [...]
The pricing of seed should reflect the cost of production, processing, storage and distribution for each crop. The seed production cost must be kept as low as possible taking into consideration all the components of production, harvesting and processing and marketing cost as well. The price of seed, therefore, depends on costs invoDlved at various levels from the field to [...]