Archive | Marketing

Agricultural Marketing: Infrastructure & Government Intervention | India

In this article we will discuss about:- 1. Agricultural Marketing Infrastructure 2. Government Intervention towards Agricultural Marketing. Agricultural Marketing Infrastructure: Agricultural marketing infrastructure has been the victim of monopoly, politics and lethargy. That is why agricultural markets are primitive; there is no common auction platform in more than one-third of regulated markets in the country. Anybody who has bought vegetables [...]

By |2018-02-19T08:22:38+05:30February 19, 2018|Marketing|Comments Off on Agricultural Marketing: Infrastructure & Government Intervention | India
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Direct Marketing Initiatives for Agriculture | India

To promote direct sales to consumers, farmers' markets have been started in the form of Apni Mandis in Punjab, Rythu Bazaars in Andhra Pradesh, Uzhavar Santhai in Tamil Nadu, and Shetkari Bazaar in Maharashtra. 1. Gate Sales: When farmers sell agricultural produce directly to consumers, it is called farm gate sales. Farmers either sell directly by putting up a stall [...]

By |2018-02-19T08:22:38+05:30February 19, 2018|Marketing|Comments Off on Direct Marketing Initiatives for Agriculture | India
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How to Improve Agricultural Marketing in India ? | Agriculture

The agricultural marketing is in dire need of reforms. Farmers suffer on all accounts, while supply chains are marked by inefficiencies due to unnecessary regulation. Lists of some reforms that can help agricultural markets in a big way are as follows: 1. Linking Farmers with Markets: Singh (2011) writes that linking small primary pro­ducers with markets is one of the [...]

By |2018-02-19T08:22:38+05:30February 19, 2018|Marketing|Comments Off on How to Improve Agricultural Marketing in India ? | Agriculture
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