In this article we will discuss about the stages involved in the marketing of agricultural produce. An agricultural 'value chain' defines the set of activities that bring a basic agricultural product from production in the field to final consumption, where value is added to the product at each stage. Here, we break up this chain further and see that value [...]
In this article we will discuss about:- 1. Agricultural Marketing Infrastructure 2. Government Intervention towards Agricultural Marketing. Agricultural Marketing Infrastructure: Agricultural marketing infrastructure has been the victim of monopoly, politics and lethargy. That is why agricultural markets are primitive; there is no common auction platform in more than one-third of regulated markets in the country. Anybody who has bought vegetables [...]
To promote direct sales to consumers, farmers' markets have been started in the form of Apni Mandis in Punjab, Rythu Bazaars in Andhra Pradesh, Uzhavar Santhai in Tamil Nadu, and Shetkari Bazaar in Maharashtra. 1. Gate Sales: When farmers sell agricultural produce directly to consumers, it is called farm gate sales. Farmers either sell directly by putting up a stall [...]